(SD)-SD Ad Agencies Criticize, Noem Defends Anti-Meth Ad Campaign
PIERRE, S.D. (AP) - Add South Dakota advertising agencies to the chorus unhappy with a state anti-meth campaign that includes the provocative tagline "Meth: We're on it" - but not because of the slogan.
Instead, the South Dakota Advertising Federation is upset that the account went to a Minnesota ad agency and not one of the 9 South Dakota companies that bid on the contract. The state is paying the chosen Minneapolis agency almost $700,000 for its work.
While the Advertising Federal doesn't directly criticize the campaign, it suggests that the in-state agencies "could have delivered a message by South Dakotans that resonates with South Dakota."
The campaign and slogan drew ridicule on social media, but Gov. Kristi Noem calls the ads a success because the campaign was intended to be "provocative."
Noem also says the Minneapolis agency was chosen because it proposed ads that go beyond typical drug awareness campaigns.
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