(Neb)-Nebraska Struggling To Woo Out-Of-State Visitors
LINCOLN, Neb. (AP) - The Nebraska Tourism Commission says the state has fallen behind its peers in its efforts to attract out-of-state tourists, and recently placed last in a national ranking of locations people would like to visit.
To combat that, the commission wants to access an additional $500,000 a year from a cash fund generated by the state's lodging tax, money that is already in the fund but that the commission can't access without approval of the legislature and Governor Ricketts.
Tourism Commission Director John Ricks, in his first year in charge of the state's tourism effort, says the money would help pay for research and promotions targeted at key out-of-state markets.
In-state tourism isn't the problem, with the summer Nebraska Passport program setting participation records this year...nearly all from Nebraska residents.
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